Hi, I'm Nerida

User Experience Designer & Ethical Design Advocate

nerida lennon user experience researcher and designer for well-being

Through my six-year career in marketing communications–plus my five-years of subject matter expertise in social enterprise and sustainability (fashion, beauty and lifestyle)–I've developed an intimate understanding of the needs, goals, and behaviours of customers who aspire to align their values with their lifestyle choices.

As a user experience designer and an academically trained social science researcher my approach values data-driven, user-centric design. I help organisations, start-ups and entrepreneurs to intimately understand their customers and then design optimum business models, brands, and digital experiences to grow engagement, sales and social impact.

My work experience also includes social media marketing, online market research community management, and marketing communications production. To learn more about my work please view my latest case studies and client testimonials. If you believe my approach aligns with your business, I would love you to connect with me to explore working together.


Design Thinking

Business Model Concept

Brand Concept

Project Design


User Research

Customer Development

Qualitative Research

Quantitative Research


User Experience Design

User Interface Design

Interaction Design

Visual Design



UX Copywriting

Content Strategy

Content Production



Sketch App

Invision App



Social Enterprise


Well-being and Health


Design that connects us to our humanity, the natural environment, and each other.

My Work

Designing authentic digital experiences

View Work

My Blog

Design stories, ethically edited

Read blog