Through my six-year career in marketing communications–plus my five-years of subject matter expertise in social enterprise and sustainability (fashion, beauty and lifestyle)–I've developed an intimate understanding of the needs, goals, and behaviours of customers who aspire to align their values with their lifestyle choices.
As a user experience designer and an academically trained social science researcher my approach values data-driven, user-centric design. I help organisations, start-ups and entrepreneurs to intimately understand their customers and then design optimum business models, brands, and digital experiences to grow engagement, sales and social impact.
My work experience also includes social media marketing, online market research community management, and marketing communications production. To learn more about my work please view my latest case studies and client testimonials. If you believe my approach aligns with your business, I would love you to connect with me to explore working together.
Business Model Concept
User Experience Design
User Interface Design
Well-being and Health