Hi, I'm Nerida
User Experience Designer & Ethical Design Advocate
Through my six-year career in marketing communications–plus my five-years of subject matter expertise in social enterprise and sustainability (fashion, beauty and lifestyle)–I've developed an intimate understanding of the needs, goals, and behaviours of customers who aspire to align their values with their lifestyle choices.
As a user experience designer and an academically trained social science researcher my approach values data-driven, user-centric design. I help organisations, start-ups and entrepreneurs to intimately understand their customers and then design optimum business models, brands, and digital experiences to grow engagement, sales and social impact.
My work experience also includes social media marketing, online market research community management, and marketing communications production. To learn more about my work please view my latest case studies and client testimonials. If you believe my approach aligns with your business, I would love you to connect with me to explore working together.
Strategy
Design Thinking
Business Model Concept
Brand Concept
Project Design
Research
User Research
Customer Development
Qualitative Research
Quantitative Research
Design
User Experience Design
User Interface Design
Interaction Design
Visual Design
Communication
Storytelling
UX Copywriting
Content Strategy
Content Production
Tools
Hand-sketching
Sketch App
Invision App
HTML/CSS
Domains
Social Enterprise
Sustainability
Well-being and Health
Millennials
