Open yourself to beauty

Welcome to a world where fashion is more beautiful than ever imagined

Introducing Beauty

Beauty is a unique combination of surprise, elegance and integrity

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Introducing Beauty

Surprise

Beauty is a miraculous and memorable moment of surprise when first encountering something awe-inspiring and time stops.

But beauty is more than an emotional pop, pleasurable tingle and rush of excitement from attractive aesthetics.






Elegance

Beauty is the rejection of superfluous elements resulting in simplicity and order.

Beauty is efficient and quality design derived from superb craftsmanship.






Integrity

Beauty is the alignment of a meaningful purpose with a virtuous and authentic intention.

Beauty reconnects us with our humanity through environmental and social values.

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“Beauty has traditionally been counted among the ultimate values, with goodness, truth, and justice.”

Beautiful Fashion

A unique conversation about an ever beautiful world of fashion.

Beautiful Fashion

Fashion is a language that weaves a story about our lives and the world we live in. Fashion communicates the aspirational and expresses our ideals.

But fashion is also an ephemeral business - a here today, gone tomorrow industry that is fast moving, dynamic and disposable - responsible for social and environmental injustice.

This injustice is part of an underlying issue; the values we hold as a society. What values do we wish fashion to communicate?



“A history of dress would be a history of minds; for dress expresses a moral idea; it symbolises the intellect and disposition of a nation.”

‒ Oscar Wilde ‒

Beauty is a holistic approach evolving our relationship with fashion by breathing humanity into fashion and our lives.

Beauty challenges existing assumptions about fashion by generating a new conversation about transforming and celebrating fashion as a creator of environmental and social good.

Imagine a world where beautiful brands are the leaders. Imagine a new generation of aspirational and virtuous consumers embracing a new found desire for beauty and developed style with environmental and social considerations.



“A new 'beauty' that makes women attractive and glamorous without destroying the planet.”

‒ Franca Sozzani ‒
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Meet Nerida

Nerida’s mission is to create an ever beautiful world of fashion.

Meet Nerida

Nerida is an international fashion model working with labels like Gucci and Dior. Although it’s not just the glamour of the catwalk that ignites her passion; it's raising the profile of environmental and social values making fashion ever beautiful.

“I grew-up on a mountain amongst a lush rainforest in a house designed to minimise environmental impact - think rainwater tanks, stove heated hot water, a compost and a biodiesel fueled car. From an early age my father taught me about environmental issues like climate change. At 17 years old I was launched into the heart of the fashion industry as a model working globally with brands like Chanel, Gucci and Dior. I soon fell in love with the creativity and glamour of the industry, but I began to feel something was amiss. The clothing I was modelling to the eye and touch was incredibly beautiful, but I learnt there was a story behind fashion that was not as beautiful; a story about abusing human rights and degrading our natural environmental. I realised that a lot of the clothing I was modelling was missing the humanity fundamental to life and I now saw clothing as merely empty aesthetic expressions. After this realisation, it became increasingly difficult to surrender myself as a blank canvas to communicate other peoples’ messages that did not reflect my personal values. It was wonderful to push the boundaries of creativity through fashion, but I now had my own message to share about an ever beautiful fashion industry. My mission is to tell the story of beauty to encourage an ever beautiful future for fashion. I hope you make beauty a part of your life so we can create a beautiful world together.”






Achievements

Since 2009, Nerida has been working to raise the profile of environmental and social responsibility to make fashion more beautiful. Most recently she has been recognised for her work as a finalist for the 2014 InStyle and Audi Women of Style Scholarship.

Nerida is also a fellow of the School for Social Entrepreneurs and a recipient of the Big Green Idea grant, awarded by the British Council globally to eco-visionaries. She was a member of the Sustainability Cluster for the Council of Textile and Fashion Industries of Australia (TFIA) before it ceased in 2012 and an Environmental Sociology teacher at Swinburne University.

Nerida is recognised by the Ethical Fashion Forum in London as a global Fellowship 500 sustainable fashion pioneer and was included in The Age Top 100 most influential, inspiring and creative people of Melbourne in 2011. Nerida is an ambassador for the climate change organisation 1 Million Women and represented by Vivien's Model Management.

Nerida has worked with brands ranging from high fashion to the high street, including: Gucci, Dior, Chanel, Hermès, Giorgio Armani, Hugo Boss, Burberry, Ralph Lauren, Calvin Klein, Tiffany & Co., Bvlgari, Paspaley, Myer, David Jones, L’Oreal, Toni Maticevski, Lisa Ho, Camilla and Marc, White Suede, Nicola Finetti, Willow, Lisa Ho, Country Road, Sportsgirl, Portmans, Sussan, Ojay, Westfield, Levante, Ambra and others.

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“The awareness of beauty can positively engage us with ourselves, our environment and each other.”

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